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		<title>Project Purple Lighting Ceremony</title>
		<link>http://www.vitalitybrand.com/archives/1342</link>
		<comments>http://www.vitalitybrand.com/archives/1342#comments</comments>
		<pubDate>Mon, 14 May 2012 16:51:37 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
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		<description><![CDATA[&#160; These are some of the highlights from the Project Purple Lighting Ceremony in Boston.  Help VITALITY+ and support Chris Herren and Project Purple in their quest to bring awareness to the dangers of substance abuse and shed light on effective treatment practices.]]></description>
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<p>&nbsp;</p>
<p>These are some of the highlights from the Project Purple Lighting Ceremony in Boston.  Help VITALITY+ and support Chris Herren and Project Purple in their quest to bring awareness to the dangers of substance abuse and shed light on effective treatment practices.</p>
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		<title>Ex-Celtic Chris Herren using &#8220;Project Purple&#8221; to fight drug addiction</title>
		<link>http://www.vitalitybrand.com/archives/1265</link>
		<comments>http://www.vitalitybrand.com/archives/1265#comments</comments>
		<pubDate>Wed, 25 Apr 2012 00:52:22 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
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		<guid isPermaLink="false">http://www.vitalitybrand.com/?p=1265</guid>
		<description><![CDATA[o By Les Carpenter &#124; Yahoo! Sports – 6 hours ago Chris Herren already knows how this is going to end when the Boston sky darkens Tuesday evening and one by one the downtown buildings – from the Prudential Tower to the state capitol to UMass-Boston – are bathed in a purple glow for his anti-drug project. He will feel [...]]]></description>
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<h1>o<img title="" src="http://l.yimg.com/bt/api/res/1.2/n2uGo7cgdPO6C0TRRGX2Vw--/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTQwO3E9ODU7dz00MA--/http://l.yimg.com/os/388/2012/02/16/03-expert-avatar-40x40-jpg_220436.jpg" alt="" width="40" height="40" /></h1>
<p><cite>By <a href="http://ph.news.yahoo.com/blogs/author/les-carpenter/">Les Carpenter</a> | Yahoo! Sports – <abbr title="2012-04-24T18:31:53Z">6 hours ago</abbr></cite></div>
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<p>Chris Herren already knows how this is going to end when the Boston sky darkens Tuesday evening and one by one the downtown buildings – from the Prudential Tower to the state capitol to UMass-Boston – are bathed in a purple glow for his anti-drug project. He will feel the tears slide down his face. He will choke up. And he will wonder how so much has happened so fast.</p>
<p><img title="Chris Herren will be honored Tuesday by the Celtics for his work against drug addiction. (Getty Images)" src="http://l.yimg.com/bt/api/res/1.2/1.qC6RtQtJMu901Eg14kUw--/YXBwaWQ9eW5ld3M7cT04NTt3PTIxMA--/http://l.yimg.com/j/assets/ipt/chrisherrenx.jpg" alt="" width="210" />Chris Herren will be honored Tuesday by the Celtics for his work against drug addiction. (Getty Images)&#8221;Let&#8217;s face it, not even 4½ years ago I was on the side of the road, with a needle in my arm and dead for 30 seconds,&#8221; he says.</p>
<p>&nbsp;</p>
<p>Herren is never far from that day. The car accident in which he was high on heroin and a policeman found him unconscious, slipping into death, is the moment that saved him. And left with another chance after an adult life of addiction that destroyed his NBA career, he decided to work to save others. This is how he invented Project Purple, which tries to help addicts get off drugs and find proper care, and keeps teenagers from tumbling into the same drug-filled abyss as him.</p>
<p>His dream is to make the color purple for attacking addiction as popular in sports as pink is in fighting breast cancer.</p>
<p>He will start with his old team the Boston Celtics, who are honoring him as a &#8220;Hero Among Us,&#8221; on Tuesday night. It will be a moment cloaked in irony, for it was on the Celtics – his favorite team from childhood – where his NBA career finally blew up. He forever remembers the nights his teammates prepared for the start of the game while he stood outside the arena in his Celtics warmups, waiting for a dealer to bring him heroin.</p>
<p><strong>[ Video: <a href="http://yhoo.it/I7Z6Mf">Defending Metta World Peace</a> ]</strong></p>
<p>Now the Celtics are honoring him?</p>
<p>But it shows how far Herren came in a life story that has been retold in the memoir <a href="http://shopping.yahoo.com/9780312656720-basketball-junkie/" target="_blank">&#8220;Basketball Junkie&#8221;</a>and the documentary &#8220;Unguarded.&#8221; A basketball star in the old Massachusetts mill town of Fall River, he went to nearby Boston College in the mid-1990s before transferring to Fresno State. His addiction festered as he was drafted by the Denver Nuggets and played there two years before being traded to the Celtics. Four years after leaving Fresno, he was out of the NBA, drugs having ruined everything. He drifted around European leagues for a few years before coming back to Massachusetts where his addiction raged out of control.</p>
<p>After hitting bottom with the car accident, he began talking to high schools, elementary schools and colleges. It was at a high school in Rhode Island a couple of years ago when he saw six students standing in the front of the room wearing purple T-shirts. They said they were the ones who chose to stay sober. And he was so taken by them and the fact the school was named Mt. Hope he decided that day to start a foundation that would, in part, support children like this. Because they wore purple shirts, he called it &#8220;Project Purple.&#8221;</p>
<p><img title="Chris Herren played 25 games with the Celtics in the 2000-01 season. (AP)" src="http://l.yimg.com/bt/api/res/1.2/wc4uL8XrWg2BoSMCRnOhKA--/YXBwaWQ9eW5ld3M7cT04NTt3PTMyMA--/http://l.yimg.com/j/assets/ipt/herrenceltsx.1.jpg" alt="" width="320" />Chris Herren played 25 games with the Celtics in the 2000-01 season. (AP)</p>
<p>At first, finding money for Project Purple was hard. But then came the book and documentary and he talked to more and more classes. He was so powerful in telling the story of his fall that children approached him afterward and whispered, &#8220;I&#8217;m a purple shirt too.&#8221; It saddened him that they were so ashamed to admit they didn&#8217;t drink or use drugs they couldn&#8217;t say it aloud. When emails started pouring in from kids he had met at assemblies saying they were taking drugs because of various problems in their lives and wanted to get off them, he realized he was often the first person they were confiding in.</p>
<p><strong>[ Also: <a href="http://bit.ly/IjW4Co">Numerologist predicted Dwight Howard's injury; is Chris Paul next?</a> ]</strong></p>
<p>He hopes Project Purple can create resources to help them, to give them alternatives. He also wants the foundation to help people with addictions pay for treatment, to help them fill out insurance forms and spend a reasonable amount of time in the clinics to actually attack their addictions.</p>
<p>&#8220;I know it is taboo to talk about substance abuse but tough crap,&#8221; Herren says. &#8220;It&#8217;s not about one person, it&#8217;s about millions who suffer from this and need a voice. This needs attention given to it the way cigarettes got attention.&#8221;</p>
<p>The drugs are worse today, he says. They are stronger, more dangerous. He gets angry when people suggest marijuana is not a gateway to more dangerous things. &#8220;I know a lot of junkies,&#8221; he says, &#8220;and none of us started on heroin.&#8221; He thinks education is more important than ever.</p>
<p>He wishes people would understand this.</p>
<p>But Tuesday, Boston will light for him. And he will stand with the wife and three children he nearly lost as he tumbled out of control, and he will see all the purple and hear the roar of a Celtics crowd as his name is announced and realize that wrecking his car with a needle in his arm was the best thing that happened to him. It gave him another chance.</p>
<p>Just look what he has done with it.</p>
<p>&nbsp;</p>
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		<title>Pat Tillman Run ~ Tempe AZ</title>
		<link>http://www.vitalitybrand.com/archives/1243</link>
		<comments>http://www.vitalitybrand.com/archives/1243#comments</comments>
		<pubDate>Mon, 23 Apr 2012 17:28:34 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
				<category><![CDATA[Events]]></category>
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		<description><![CDATA[Vitality friends &#38; family recently participated in the Pat Tillman Run in Tempe, Az.  What a fantastic event!!!  If you haven&#8217;t heard of their foundation here is a small rundown of who they are and why this foundation was created back in 2002. &#160; In 2002, Pat Tillman proudly put his NFL career with the [...]]]></description>
			<content:encoded><![CDATA[<p>Vitality friends &amp; family recently participated in the Pat Tillman Run in Tempe, Az.  What a fantastic event!!!  If you haven&#8217;t heard of their foundation here is a small rundown of who they are and why this foundation was created back in 2002.</p>
<p>&nbsp;</p>
<p><strong>In 2002, Pat Tillman proudly put his NFL career with the Arizona Cardinals on hold to serve his country. This decision was just one of many he made over the course of his lifetime to help others and serve a cause greater than his own self-interest.</strong></p>
<p><strong>Following Pat’s death in 2004, while serving with the U.S. Army’s 75th Ranger Regiment in Afghanistan, his family and friends established the Pat Tillman Foundation.</strong></p>
<p><strong>The mission of the Pat Tillman Foundation is to invest in military veterans and their spouses through educational scholarships; building a diverse community of leaders committed to service to others.</strong></p>
<p>&nbsp;</p>
<p>To find how you can participate in a race near you please visit their website at www.pattillmanfoundation.org</p>
<p>&nbsp;</p>
<p><a href="http://www.vitalitybrand.com/wp-content/uploads/2012/04/Pats-Run.jpg"><img class="aligncenter size-medium wp-image-1244" title="Pat's Run" src="http://www.vitalitybrand.com/wp-content/uploads/2012/04/Pats-Run-300x225.jpg" alt="" width="300" height="225" /></a></p>
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		<title>Project Purple Lighting Ceremony</title>
		<link>http://www.vitalitybrand.com/archives/1237</link>
		<comments>http://www.vitalitybrand.com/archives/1237#comments</comments>
		<pubDate>Mon, 16 Apr 2012 21:01:32 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
				<category><![CDATA[Events]]></category>
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			<content:encoded><![CDATA[<p><a href="http://www.vitalitybrand.com/wp-content/uploads/2012/04/Project-Purple-Event-1.jpg"><img class="aligncenter size-medium wp-image-1238" title="Project Purple Event-1" src="http://www.vitalitybrand.com/wp-content/uploads/2012/04/Project-Purple-Event-1-217x300.jpg" alt="" width="217" height="300" /></a></p>
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		<title>Chris Herren Partners with DRUGFREE.ORG</title>
		<link>http://www.vitalitybrand.com/archives/1235</link>
		<comments>http://www.vitalitybrand.com/archives/1235#comments</comments>
		<pubDate>Mon, 16 Apr 2012 20:58:32 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
				<category><![CDATA[News]]></category>
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		<description><![CDATA[The Partnership at Drugfree.org Collaborates With Former Professional Basketball Player, Father, Motivational Speaker Chris Herren By Josie Feliz &#124; April 10, 2012 &#124; 0 Comments &#124; Filed in News Releases ~Herren to Host Live FACEBOOK Chat on Substance Abuse Recovery ~ New York, NY, April 11, 2012 – The Partnership at Drugfree.org, a national nonprofit helping parents solve the problem [...]]]></description>
			<content:encoded><![CDATA[<h1>The Partnership at Drugfree.org Collaborates With Former Professional Basketball Player, Father, Motivational Speaker Chris Herren</h1>
<div>By Josie Feliz | April 10, 2012 | <a href="http://www.drugfree.org/newsroom/the-partnership-at-drugfree-org-collaborates-with-former-professional-basketball-player-father-motivational-speaker-chris-herren#respond">0 Comments</a> | Filed in <a href="http://www.drugfree.org/newsroom/news-releases">News Releases</a></div>
<p><strong><em>~</em></strong><strong><em>Herren to Host Live FACEBOOK Chat on Substance Abuse Recovery </em></strong><strong><em>~</em></strong></p>
<p><strong>New York, NY, April 11, 2012</strong> – The Partnership at Drugfree.org, a national nonprofit helping parents solve the problem of teen drug and alcohol abuse, is partnering with former professional basketball player, father and motivational speaker Chris Herren. He will be the featured guest on the next “Meet The Parents Hour,” a popular, live Facebook chat and Q&amp;A session taking place on <strong>Monday, April 16 at 12 p.m. EST/9 a.m. PST</strong>.</p>
<p>Herren struggled with drug addiction for much of his basketball career and ultimately realized his dreams by playing for the Boston Celtics in the National Basketball Association (NBA), only to lose it all to substance abuse. Rising again with a new dream, Herren has been drug- and alcohol-free since 2008, and his sobriety and family are his top priorities. Herren travels the country speaking to groups of young people, sharing his life experiences and road to<a href="http://www.drugfree.org/recover" target="_blank">recovery</a>, while offering encouragement to others who may be <a href="http://www.drugfree.org/give-get-involved/you-are-not-alone" target="_blank">struggling with a loved one’s addiction</a>.</p>
<p>“In the past year I’ve been privileged to speak in front of thousands of teenagers who have related to my story and opened up about the substance abuse issues they struggle with,” said Herren. “I look forward to connecting with parents and caregivers through The Partnership at Drugfree.org, so we can all work together to assist those in need take the first steps toward recovery and a life of sobriety.”</p>
<p>Visitors to The Partnership at Drugfree.org’s <a href="http://www.facebook.com/partnershipdrugfree?sk=wall" target="_blank">Facebook wall</a> will have the unique opportunity to <a href="http://www.facebook.com/partnershipdrugfree?sk=wall" target="_blank">chat live with Herren and hear from others</a> touched by drug and alcohol abuse. Herren will be taking questions and answering them in real time during the virtual event.</p>
<p>Joining the LIVE discussion is easy. It will take place within the comment thread under Herren’s photo on The Partnership at Drugfree.org’s <a href="http://www.facebook.com/partnershipdrugfree?sk=wall">Facebook wall</a>. (Please make sure to <em>REFRESH YOUR BROWSER THROUGHOUT THE CHAT</em> to view all the latest comments and questions.)</p>
<p>“We are honored that Chris has chosen to help us reach parents and families directly with his inspirational, personal story of recovery and triumph,” said Steve Pasierb, President and CEO of The Partnership at Drugfree.org. “Chris is not only a former basketball star with fans over the world, but he is also a loving father whose story lets others know that help is available and recovery is possible.”</p>
<p>Herren launched his own basketball player development company, Hoop Dreams with Chris Herren, and has trained more than 200 basketball players since 2009, including top basketball prospects in New England.</p>
<p>In 2011, he founded The Herren Project, a nonprofit foundation that assists individuals and families struggling with addiction. Project Purple is a new initiative launching later this month to help break the stigma of addiction, bring awareness to the dangers of substance abuse and shed light on effective treatment practices.</p>
<p>For more information on Herren, please visit <a href="http://www.theherrenproject.org/" target="_blank">theherrenproject.org</a>. To learn more about The Partnership at Drugfree.org, please visit<a href="http://www.drugfree.org/" target="_blank">drugfree.org</a>.</p>
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		<title>The Bleacher Report Interviews Former Celtics Player Chris Herren</title>
		<link>http://www.vitalitybrand.com/archives/1232</link>
		<comments>http://www.vitalitybrand.com/archives/1232#comments</comments>
		<pubDate>Mon, 16 Apr 2012 15:13:51 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
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		<description><![CDATA[By Devon Teeple  (Correspondent) on March 12, 2012 Coming from a small town (Niagara-on-the-Lake, 15,000) I had the assistance of my family and a select group of coaches to assist me in attaining a scholarship to York College in Nebraska. Now with the viewership of my website increasing each month, I have had the opportunity to [...]]]></description>
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<div><a href="http://bleacherreport.com/users/145253-devon-teeple" target="_parent">Devon Teeple</a></div>
<h3> (Correspondent) on March 12, 2012</h3>
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<p>Coming from a small town (Niagara-on-the-Lake, 15,000) I had the assistance of my family and a select group of coaches to assist me in attaining a scholarship to York College in Nebraska. Now with the viewership of my website increasing each month, I have had the opportunity to speak to some parents and give them my recommendation on where they could possibly send their kids to school, and how to prepare for life after baseball.</p>
<p>However, it’s just not getting that scholarship to play baseball, basketball or football. It’s a chance to get an education.</p>
<p>For those unfamiliar with the life of Chris Herren, he was one of the most highly recruited guards coming out of Durfee High School in Fall River, Massachusetts. Herren attended Boston College and Fresno State University on his way to being selected in the second round of the 1999 NBA Draft (33<sup>rd</sup> overall).</p>
<p>Quite possibly the best player ever to come out of Fall River, gracing the cover of<em>Sports Illustrated</em> and talked about in ESPN and <em>Rolling Stone</em> magazine, Herren should’ve been on top of the world. Regarded as second to <a href="http://bleacherreport.com/allen-iverson">Allen Iverson</a> in his ability to run the court, he, unbeknownst to people around him, was battling demons that followed him for over 15 years. Those struggles are highly documented in his 2011 memoir <em><a href="http://www.basketballjunkie.net/">Basketball Junkie</a> </em>written with Bill Reynolds and then on ESPN’s 30 for 30 documentary <em><a href="http://espn.go.com/espn/espnfilms/story/_/id/6961212/unguarded">Unguarded</a></em>.</p>
<p>Herren has the innate ability to get through to people as evidenced by the success of his book, documentary, speaking engagements, and have them see the right in their ways.</p>
<p>I had the pleasure of speaking with Mr. Herren to discuss the pressures that young athletes face today, his advice on those struggling with their own addictions and <a href="http://www.ahoopdream.com/">Hoop Dreams w/Chris Herren</a> which launched in 2009 “with the goal of providing customized, superior basketball training to male and female athletes of every ability level.”</p>
<div><img src="http://cdn.bleacherreport.net/images_root/article/media_slots/photos/000/361/326/ChrisHerren2_crop_340x234.jpg?1331550658" alt="Chrisherren2_crop_340x234" /></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Devon Teeple</strong>: Everyone’s playing days come to an end, what are you able to suggest to those people who are struggling now that the cheers have stopped? I for one had some difficulties adjusting once my playing days were over, but I realized, as my parents always said, “you have to have something to fall back on.”</p>
<p><strong>Chris Herren</strong>: I think it’s hard, but what I try to instil in kids in my gym, is that basketball will end and you have to be prepared for that ending. I think the more fun the sports are for the kids they will continue it till the end. I see kids, they are 18 years old and they’re done with high school basketball, and they never want to play basketball again because it wasn’t fun for them. And it’s the same for the college kids. If it’s a good experience for them, than they will continue on with it.</p>
<p><strong>DT</strong>: What about the pressure that is on kids these days even before high school starts. It has been seen that recruiting in basketball and football starts in middle school. How can these kids even possibly grow up in a normal environment when scouts are infiltrating their courts at such a young age? It’s a warped sense of reality, isn’t it?</p>
<p><strong>CH</strong>: It’s sad. I feel bad for kids today because of instant media. Kids play in one tournament and they’re being judged five minutes later on the Internet. Unfortunately, kids are growing up with a lot of expectations. When I was in high school, we had three or four writers who came out with a monthly report. Now, kids, they’re playing and their game is all over the Internet within minutes. I find that to be very disturbing that kids are 14 years old and being told they’re slow of foot, and that they really struggle at certain areas of the game. There are hundred and hundreds of games left and kids are getting critiqued very early on in life, and I don’t really like that.</p>
<p>&nbsp;</p>
<p><strong>DT</strong>: Your own personal struggles have been noted in your book and the ESPN 30 for 30 documentary, but how did the idea of writing a book come in the fold? Did you have any inhibitions about the project and letting the whole world into your past?</p>
<p><strong>CH</strong>: I’d be lying if I said I didn’t have any reservations. It made it easier for me to do this because the guy who wrote <em>Fall River Dreams</em> is a good friend of mine and he wrote that book on me in high school. We sat down and he was very well aware of the story, which made it easier to tell it to him. The purpose of this book was to hopefully get somebody out of a dark place. If I was able to do that, then the book was going to be a success for me. It had nothing to do with selling books and it had nothing to do with making money—you really don’t make money doing it. It was more about reaching out to the recovering, the suffering, the families suffering—that was the purpose of doing the book. My wife and I had many sleepless nights saying “should we put this in, should we put that in”. At the end of the day we didn’t take anything out because we thought, I didn’t want to miss anything, I didn’t want someone reading the book saying “well I’m doing this, and he never did that, so he can’t understand.” I put in everything I really went through to hopefully reach as many people as possible.</p>
<p><strong>DT</strong>: Your journey that started many years ago has turned you into a hero to some, an inspiration to others. Would you have ever thought that you would have ended up where you are today?</p>
<p><strong>CH</strong>: Never. I thought honestly that I would end up dead or in prison, that’s how I was looking at it. I am extremely blessed beyond belief. I tell people all the time, if you were to tell me to write my goals, in a year sober, I would have sold myself short, at two years sober I would have sold myself short. It’s amazing how my life has turned over the last three-and-a-half-years.</p>
<div><img src="http://cdn.bleacherreport.net/images_root/article/media_slots/photos/000/361/328/ChrisHerren3_crop_340x234.jpg?1331550682" alt="Chrisherren3_crop_340x234" /></div>
<p>&nbsp;</p>
<p><strong>DT</strong>: And seeing where you are today—helping kids turn their dream into reality—if you could go back, would you have not played basketball given the opportunity? Or do you think, because of what you went through, that this was what was supposed to happen?</p>
<p><strong>CH</strong>: I’m comfortable with how it played out. I’m not comfortable with the people I hurt along the way. My kids had to suffer at times, my wife suffered, I’m not good with that. I’m good with everything that happened to me, I’ve found my peace. I worry about my loved ones who had to suffer along the way as well.</p>
<p><strong>DT</strong>: We have seen some very prominent athletes stumble, and of course it’s plastered across every newspaper, magazine, Twitter etc… How can these athletes deal with the pressure when the limelight is focused on them 24/7, and the pressure of living up to expectations finally gets to them, especially the ones dealing with very open and public battles?</p>
<p><strong>CH</strong>: I think the spotlight can work in both ways. If you don’t cherish and relish the spotlight and don’t stay in your recovery, then the spotlight is fine. If you walk away from recovery and start saying that you are normal, that’s when it’s dangerous.<br />
<strong><br />
DT</strong>: In <em>Unguarded </em>you make a very powerful statement at the beginning where you said, “I had an opportunity, sitting in that gymnasium, to listen to that 35-year-old man who made mistakes.” What advice can you give to those athletes starting out that are feeling the pressure, or the burden to perform, but have no outlet or anywhere to turn?</p>
<p><strong>CH</strong>: I would suggest for them to walk away from it. I tell kids all the time, “be a professional at being yourself before you dream of being a professional at anything else.” If you don’t master yourself, then you’ll climb that mountain and reach your dream and you will get smacked off of it like I did for not doing it the right way.</p>
<div><img src="http://cdn.bleacherreport.net/images_root/article/media_slots/photos/000/361/337/630049_crop_340x234.jpg?1331551171" alt="630049_crop_340x234" />Otto Greule Jr/Getty Images</div>
<p>&nbsp;</p>
<p><strong>DT</strong>: Things have obviously come full circle; the basketball player has now turned into coach/instructor/role model/inspirational leader. Can you expand on the details of your instructional basketball school?  Who can attend your camps? Are the groups age specific? Are the camps strictly basketball lessons or does it involve any life coaching?</p>
<p><strong>CH</strong>: We incorporate both. It’s more about teaching. The levels range from middle school up to guys playing in the pro’s and over in Europe. It’s more about building kids’ self-esteem, self-confidence and enjoying the game. If you don’t have that, you do not have a game. That gets lost sometimes in jump shots and athletic ability. There’s a reason why over 60 percent of all retired NBA players are broke after five years. It’s unfortunate, it’s sad, it’s tragic, but there’s a reason for it. Kids are not prepared to be themselves, they’re more like machines. And when the machine ends, you have to deal with yourself.</p>
<p><strong>DT</strong>: Regarding your speaking engagements, how would someone contact you to speak at their rally/organization/school/business?</p>
<p><strong>CH</strong>: Through my website @ <a href="http://www.ahoopdream.com/">http://www.ahoopdream.com/</a></p>
<p><strong>DT</strong>: And what type of companies, organizations do you usually speak to, or do you have any preference? Is there a trend on your tour dates?</p>
<p><strong>CH</strong>: I do it all. I speak at a lot of high schools, a lot of prep schools, a lot of colleges and I have also done some corporate engagements. Basically it’s whoever wants to bring the message into their area. I think it applies to every aspect of life. It’s not one group or another. Some people say the high school teams need to hear it more than others, I have spoken at colleges where the professors have come up to me and said “I need help, how can I get some?” You have to know who you’re talking to and who needs to hear it.</p>
<p>&nbsp;</p>
<p><strong>DT</strong>: Finally, do you have any final words or comments to those that are truly inspired by your story?</p>
<p><strong>CH</strong>: When I did this I wasn’t sure. My intentions were in the right place to give back, and to help. I had no idea what I was going to receive. But the emails and the messages of people who say thank you and who have been in dark places have given me so much in my life. We are all in this together, and we all struggle in different areas of life, it’s all about extending a hand and helping one another.</p>
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		<title>The Herren Project Goes &#8216;PURPLE&#8217; This April</title>
		<link>http://www.vitalitybrand.com/archives/1229</link>
		<comments>http://www.vitalitybrand.com/archives/1229#comments</comments>
		<pubDate>Mon, 16 Apr 2012 15:05:53 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[charities]]></category>
		<category><![CDATA[Chris Herren]]></category>
		<category><![CDATA[drugs]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[foundations]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[Project purple]]></category>

		<guid isPermaLink="false">http://www.vitalitybrand.com/?p=1229</guid>
		<description><![CDATA[The Project Founded in 2011, The Herren Project is a non-profit foundation established by former NBA basketball player, Chris Herren, that assists individuals and families struggling with addiction. Chris Herren, a basketball legend from Fall River, Massachusetts, realized his dreams by playing for the Celtics in the NBA, only to lose it all to addiction. [...]]]></description>
			<content:encoded><![CDATA[<h2>The Project</h2>
<div>
<p>Founded in 2011, The Herren Project is a non-profit foundation established by former NBA basketball player, Chris Herren, that assists individuals and families struggling with addiction.</p>
<p>Chris Herren, a basketball legend from Fall River, Massachusetts, realized his dreams by playing for the Celtics in the NBA, only to lose it all to addiction. Drug-free and alcohol-free since August 1, 2008, Chris has refocused his life to put sobriety and family above all else. In 2009 Chris launched Hoop Dreams with Chris Herren, a basketball player development company which provides customized, superior basketball training through private training, clinics and camps.</p>
<p>Off the court Chris continues to share his story with audiences in the hopes of reaching just one person and making a difference in their life. With the release of his memoir, <em>Basketball Junkie</em>, in May of 2011, Chris was approached by hundreds of people and their families looking for assistance in their road to recovery. Inspired by their stories, Chris formed The Herren Project to educate at-risk populations on addiction and help others in taking the first steps toward recovery and a life of sobriety.</p>
<p>It is never too late to follow your dreams. It takes drive and follow thru to make your dreams become a reality.</p>
<p>Help support Project Purple by visiting www.TheHerrenProject.org</p>
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		<title>Project Purple Visits Scecina Memorial High School</title>
		<link>http://www.vitalitybrand.com/archives/1227</link>
		<comments>http://www.vitalitybrand.com/archives/1227#comments</comments>
		<pubDate>Mon, 16 Apr 2012 15:00:11 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[charities]]></category>
		<category><![CDATA[Chris Herren]]></category>
		<category><![CDATA[drugs]]></category>
		<category><![CDATA[foundations]]></category>
		<category><![CDATA[high school]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[Project purple]]></category>
		<category><![CDATA[Scecina memorial]]></category>

		<guid isPermaLink="false">http://www.vitalitybrand.com/?p=1227</guid>
		<description><![CDATA[Chris Herren&#8217;s “Project Purple” Earlier in the semester, we were fortunate to be able to bring former NBA star Chris Herren’s message to Scecina. As you may remember, Chris struggled with substance abuse throughout his basketball career. Once he was able to turn his life around, he began speaking to students about the importance of [...]]]></description>
			<content:encoded><![CDATA[<h2>Chris Herren&#8217;s “Project Purple”</h2>
<div>
<p>Earlier in the semester, we were fortunate to be able to bring former NBA star Chris Herren’s message to Scecina. As you may remember, Chris struggled with substance abuse throughout his basketball career. Once he was able to turn his life around, he began speaking to students about the importance of promoting good choices. Part of his message was about the importance of becoming a ‘Purple Shirt’, or someone who stands up against substance abuse. In light of his important message, The Herren Project has instituted Project Purple. It is a day in which students and community members across the country will stand together against substance abuse by wearing Project Purple T-Shirts and/or Wristbands.</p>
<p><img src="http://www.scecina.org/Websites/scecinastudentambassadors/images/Herren_2.JPG" alt="" /></p>
<p><strong>This year, Project Purple will take place on April 24th. We will be taking orders for T-Shirts and Wristbands through April 10th. T-Shirts are $8.00 and Wristbands are $1.00. The T-Shirt may be worn to school on April 24th in lieu of the Scecina polo shirt. If you would like to order a wristband or t-shirt, please turn your money into the main office by April 10th.</strong></p>
<div><strong>Visit www.scecina.org for more information.</strong></div>
</div>
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		<title>Boston Going Purple</title>
		<link>http://www.vitalitybrand.com/archives/1221</link>
		<comments>http://www.vitalitybrand.com/archives/1221#comments</comments>
		<pubDate>Wed, 11 Apr 2012 05:56:03 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[a hoop dream]]></category>
		<category><![CDATA[April 24]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[boston]]></category>
		<category><![CDATA[bullying]]></category>
		<category><![CDATA[Celtics]]></category>
		<category><![CDATA[Chris Herren]]></category>
		<category><![CDATA[Heat]]></category>
		<category><![CDATA[miami]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[strength]]></category>
		<category><![CDATA[substance abuse]]></category>
		<category><![CDATA[theherrenproject.org]]></category>
		<category><![CDATA[vitality band]]></category>
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		<category><![CDATA[vitality+]]></category>
		<category><![CDATA[vitalitybrand]]></category>

		<guid isPermaLink="false">http://www.vitalitybrand.com/?p=1221</guid>
		<description><![CDATA[That Boston will go purple on April 24 in support of ex-Celtics guard Chris Herren’s new Project Purple, a campaign that he hopes will change the bullying culture that kids who don’t use drugs or alcohol face in school. The Fall River homey, whose own substance abuse battles have been well chronicled, has enlisted the Pru — where the kick-off [...]]]></description>
			<content:encoded><![CDATA[<p>That Boston will go purple on April 24 in support of ex-<span style="text-decoration: underline;"><a href="http://www.bostonherald.com/sports/basketball/celtics/index.bg">Celtics</a><span style="color: #888888; text-decoration: underline;"> </span></span>guard <strong>Chris Herren</strong>’s new <strong>Project Purple</strong>, a campaign that he hopes will change the bullying culture that kids who don’t use drugs or alcohol face in school. The Fall River homey, whose own substance abuse battles have been well chronicled, has enlisted the <strong>Pru</strong> — where the kick-off event will take place — to “light up” purple. Ditto for the <strong>State House</strong>, <strong>UMass Boston</strong>, the infamous “gas tanks” and <strong>State Street Bank</strong>. Also, the Celtics will honor Herren’s Project Purple during the Green’s game at the Garden against the <strong>Miami Heat</strong>. What a score!</p>
<p>&nbsp;</p>
<p><a href="http://www.bostonherald.com/track/inside_track/view/20220411we_hear/srvc=home&amp;position=also">http://www.bostonherald.com/track/inside_track/view/20220411we_hear/srvc=home&amp;position=also</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Project Purple</title>
		<link>http://www.vitalitybrand.com/archives/1213</link>
		<comments>http://www.vitalitybrand.com/archives/1213#comments</comments>
		<pubDate>Mon, 09 Apr 2012 20:06:09 +0000</pubDate>
		<dc:creator>VITALITY</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[a hoop dream]]></category>
		<category><![CDATA[addiction]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[awareness band]]></category>
		<category><![CDATA[balance]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[basketball junkie]]></category>
		<category><![CDATA[boston]]></category>
		<category><![CDATA[Chris Herren]]></category>
		<category><![CDATA[drug]]></category>
		<category><![CDATA[drugs]]></category>
		<category><![CDATA[exercise]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Herren]]></category>
		<category><![CDATA[miami]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[theherrenproject.org]]></category>
		<category><![CDATA[vitality band]]></category>
		<category><![CDATA[vitality brand]]></category>
		<category><![CDATA[vitality+]]></category>
		<category><![CDATA[vitalitybrand]]></category>
		<category><![CDATA[wristband]]></category>

		<guid isPermaLink="false">http://www.vitalitybrand.com/?p=1213</guid>
		<description><![CDATA[The Project Project Purple is an initiative of The Herren Project, a non-profit foundation established by former NBA basketball player, Chris Herren, that assists individuals and families struggling with addiction. Project Purple was launched to break the stigma of addiction, bring awareness to the dangers of substance abuse and shed light on effective treatment practices. [...]]]></description>
			<content:encoded><![CDATA[<h2><a href="http://www.vitalitybrand.com/wp-content/uploads/2012/04/project-purple-LOGO.jpg"><img class="aligncenter size-medium wp-image-1216" title="project-purple-LOGO" src="http://www.vitalitybrand.com/wp-content/uploads/2012/04/project-purple-LOGO-300x144.jpg" alt="" width="300" height="144" /></a></h2>
<div><!-- article-content --></p>
<h4><strong>The Project</strong></h4>
<p><strong></strong>Project Purple is an initiative of The Herren Project, a non-profit foundation established by former NBA basketball player, Chris Herren, that assists individuals and families struggling with addiction. Project Purple was launched to break the stigma of addiction, bring awareness to the dangers of substance abuse and shed light on effective treatment practices.</p>
<h4><strong>Background</strong></h4>
<p><strong></strong>The Project Purple concept was developed when Chris spoke at a local high school in 2011 and the front row of students were wearing Purple shirts. After Chris shared his story, one of the purple shirts raised her hand and stood up to speak. As snickering and laughter could be heard throughout the auditorium, the student said “Thank you Mr. Herren for validating what we do. We are the sober students of this high school and each year we take a pledge to not use drugs or alcohol.” Chris was captured by the courage it took to not only stand up and share the symbolism of the purple shirts, but was inspired to make a difference amongst adolescents across the United States.</p>
<h4><strong>The Facts</strong></h4>
<p>In the US in 2008, almost one third of adolescents ages 12 to 17 drank alcohol in the past year.                                                                                                                       – SAMHSA, 2010</p>
<p>In an average day 4,365 used an illicit drug for the first time – SAMHSA, 2010</p>
<p>90% of addictions get their start in the teenage years. – The Partnership at Drugfree.org</p>
<h4><strong>Stand Up and Join Us</strong></h4>
<p>On April 24<sup>th</sup> students across the United States will stand together against substance abuse wearing Project Purple shirts and awareness bands. Additionally, the Prudential Center will light the Boston sky Purple in support of Project Purple. It is our hope through Project Purple we can all join together to make a difference, celebrate life and support one another.</p>
<p>Join The Herren Project as we stand up and “Go Purple” on April 24<sup>th</sup> showing support for the fight against substance abuse. Together we can make a difference, celebrating life and supporting one another.</p>
<p>BUY YOUR PROJECT PURPLE AWARENESS BAND TODAY: <a href="http://www.vitalitybrand.com/project-purple">http://www.vitalitybrand.com/project-purple</a></p>
<p><a href="http://www.vitalitybrand.com/wp-content/uploads/2012/04/Project-Purple-Band-Photo.jpg"><img class="aligncenter size-full wp-image-1215" title="Project Purple Band Photo" src="http://www.vitalitybrand.com/wp-content/uploads/2012/04/Project-Purple-Band-Photo.jpg" alt="" width="300" height="230" /></a></p>
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