Project Purple is an initiative of The Herren Project, a non-profit foundation established by former NBA basketball player, Chris Herren, that assists individuals and families struggling with addiction. Project Purple was launched to break the stigma of addiction, bring awareness to the dangers of substance abuse and shed light on effective treatment practices.
The Project Purple concept was developed when Chris spoke at a local high school in 2011 and the front row of students were wearing Purple shirts. After Chris shared his story, one of the purple shirts raised her hand and stood up to speak. As snickering and laughter could be heard throughout the auditorium, the student said “Thank you Mr. Herren for validating what we do. We are the sober students of this high school and each year we take a pledge to not use drugs or alcohol.” Chris was captured by the courage it took to not only stand up and share the symbolism of the purple shirts, but was inspired to make a difference amongst adolescents across the United States.
In the US in 2008, almost one third of adolescents ages 12 to 17 drank alcohol in the past year. – SAMHSA, 2010
In an average day 4,365 used an illicit drug for the first time – SAMHSA, 2010
90% of addictions get their start in the teenage years. – The Partnership at Drugfree.org
Stand Up and Join Us
On April 24th students across the United States will stand together against substance abuse wearing Project Purple shirts and awareness bands. Additionally, the Prudential Center will light the Boston sky Purple in support of Project Purple. It is our hope through Project Purple we can all join together to make a difference, celebrate life and support one another.
Join The Herren Project as we stand up and “Go Purple” on April 24th showing support for the fight against substance abuse. Together we can make a difference, celebrating life and supporting one another.
BUY YOUR PROJECT PURPLE AWARENESS BAND TODAY: http://www.vitalitybrand.com/project-purple